Case Study

Channel Marketing Software and Service Solutions Company Achieves 30 Percent Annual Revenue Growth



Client Situation

A leading provider of outsourced partner and channel management solutions for the world’s most recognized names in high-technology equipment and service, this company was struggling with the multiple challenges of supporting the growing demand for its SaaS solutions, reducing development costs, expanding internationally, and improving solution quality.


A E78, as SVP, Finance and Operations (COO/CIO), established software product direction and development strategy to migrate from ad-hoc development to architected solutions. His responsibilities included managing an extensive worldwide software development portfolio, and ensuring on-time delivery, quality and profitability. He also managed technology proposal development and pricing for the company.


The leadership provided helped the company accomplish strong results, including the following:

  • Achieved a 30 percent annual revenue growth,
  • Maintained the highest standards of customer care,
  • Reduced development costs and improved delivery performance, both in the US as well as in a captive development center in Poland.

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