Case Study

Timeless University Symbol Uncovers Better Business Data


The Client

Located near the heart of Austin adjacent to the Forty Acres stands the timeless symbol of the University of Texas culture – The University Co-Op. This non profit organization, owned by the students, faculty, and staff of the university, maintains its lasting presence by being a forward-thinking business through the leadership of its Board of Directors and management team.


The Situation

Faced with the challenge of limited business intelligence in its finances, the Co-Op’s President & CEO, Cheryl Phifer turned to E78 Partners to improve strategic planning function.

The goal was to maintain an informed, yet changing leadership team that can effectively rely on real-time data to define strategy.

“Our Board consists of a chairman, faculty, and students on two- to four-year terms, and the majority of the Board may not come from the business sector,” acknowledges Phifer.

Their CFO would conduct the financial due-diligence, but the Board was in need of dashboards to turn their vast amount of sales and merchandising data into useful actionable insights.

Key Points


Co-op was faced with limited business intelligence in its finances.


E78 implemented Workday Adaptive Planning along with an improved budgeting process.


E78 delivered better insight for merch sales and an improved understanding of costs and budgeting.

The Solution

As a result, the E78 team recommended the dashboarding features of Workday Adaptive Planning (Adaptive Insights) along with an improved budgeting process.

E78 enhanced the Co-Op’s best practices in the financial operations of the business, and the Board could focus on better decision-making around the revenue, sales, and expenses of the Co-Op.

Here are the 4 different ways E78 supported the Co-Op:

  • Improved budgeting processes through a strategic financial advisory deep dive
  • Dashboard reporting and setup for board of directors so they can easily understand the health of their business
  • Clear metrics on merchandise sales through implementing a scalable financial system with Adaptive
  • A consulting business partner for ongoing support

The Results

E78 delivered better insight for merch sales and an improved understanding of costs and budgeting.

“E78 has helped us pull together a budgeting process rooted deeper into our organization. Now, we are confident that we looked at every aspect of the business when planning for the coming years.”
– Cheryl Phifer President & CEO, University Co-Op

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